Positively Wisconsin: Mustard Museum - WKOW 27: Madison, WI Breaking News, Weather and Sports

Positively Wisconsin: Mustard Museum


MOUNT HOREB (WKOW) --There's an absolutely unique museum in Mount Horeb where the attractions are edible and the curator is incurable.

There's no doubt about it...

When you make up songs about mustard, like Barry Levenson, you're obsessed.

You can tell by his hotdog tie and yellow clothing, that Barry loves his mustard.

He even starts his day with a scoop of something called ''Hit and Run''.

''I like to kick off the day with a strong horseradish mustard that's just gonna go wow, I'm up for the day." Says Barry.

It's really no wonder Barry started a mustard museum.

Even in his previous life as an attorney, he had mustard on the brain.

"I'm the only lawyer to argue a case at the Supreme Court with a jar of mustard in his pocket." He says.

Like his spicy morning routine, pain is apparently Barry's inspiration.

He started the museum after his beloved Red Sox lost the '86 Series.

"Passed the mustard and heard the voice saying, if you collect us they will come. and the rest is condiment history."

Over the years, he's collected about five thousand different kinds of mustards.

Along with a mustard suit, and all sorts of mustard memorabilia.

If you're a fan of food, then the Mustard Museum is a place you have to see. Mustard plays such a key role in cuisine. And if you come here make sure you don't leave without having a conversation with Barry.

You see, even though the museum sells a lot over the internet, Barry is a people person.

''I don't love the internet because people place orders and I don't get to talk to them." says Barry, "And we love to talk to people."

Other states, like Florida have asked him to bring his Mustard Museum down south, drawing a sneer from Barry.

"They don't know anything about mustard. That's a mayonnaise kind of state." He continues,

"I think it's only fitting we do it in Wisconsin because after all bratwurst, beer, cheese and mustard, the four food groups."

And it's home to a big university, Poupon U!

"I had heard just a joke, where do mustard makers go to college? Poupon U! And I said we're going to run with it."

It even has it's own fight song from a place that's Positively Wisconsin.

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