2nd annual 'Jessepalooza' announced - WKOW 27: Madison, WI Breaking News, Weather and Sports

2nd annual 'Jessepalooza' announced

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MADISON (WKOW)-- On the one year anniversary of the death of a local teen, organizers announce the return 'Jessepalooza.'

Friends of JDRF along with The Diabetes Research Institute announced a new date, site and partnership for the second annual rockfest that honors the life of Jesse Alswager. Local bands will perform.

Alswager was a teen advocate who died unexpectedly from type 1 diabetes. 

"We knew after our first successful year that we needed a place that allowed us to grow," said Michelle Page-Alswager, event director and Jesse's mother.  "Keva is the perfect spot because of its large outdoor area to host the concert, its attendees and all of the activities planned. And we don't care if it rains because we can move the entire event indoors!"

In addition to the venue change Jessepalooza has announced a partnership with Centurion Cycling.  Centurion will have a weekend packed full of cycling activities and will join forces to allow a fundraising capacity for their event as well.  The goal is to allow families and the serious cyclist to add to their weekend with this amazing rockfest.

"Our motivation for doing this was threefold," said Michelle Page-Alswager "First, we wanted to continue to honor Jesse the way he would want to be honored which is through music and people laughing and having a great time remembering him.  Second, to raise money to find a cure for this hideous disease and third, to have a way for his friends and family to get together and remember him each year." 

Jesse Alswager was very active in finding a cure for diabetes since his diagnosis at the age of 3.  On February 3, 2010, Jesse died unexpectedly from complications due to type 1 diabetes.

'Jessepalooza' is Saturday, August 6th at the Keva Sports Center in Middleton from 1 p.m. to 10 p.m. 27 News anchor Diana Henry will co-emcee the day's festivities again this year. 

Tickets will be $10, $15 day of show, children under 12 are free. Tickets are available through www.jessepalooza.org soon.

Proceeds and donations from the event will benefit the Juvenile Diabetes Research Foundation (JDRF)  www.jdrfwesternwisconsin.org and the Diabetes Research Institute.

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