MADISON (WKOW) -- Everyone's on Twitter these days. Your friends, your local hospital, your tanning salon, even your police department.
More businesses are taking advantage of the strong user base of the popular social networking website that keeps people in touch with each other.
St. Mary's Hospital tweets health topics to almost 1,000 followers.
The City of Madison tweets crime reports and other city news.
The Milton Police Department tweets safety tips.
"Twitter gets you immediate information," said Sarah Mette, a new mother who follows 400 people and organizations and also tweets her own messages about parenting, health, and more.
Mette is also an executive at the Madison Tanning Co., which also tells its workers to tweet. Interestingly, they can tweet about anything... except tanning.
"That's boring," said Mette, who says the company realizes Twitter is about creating a community of people with similar interests, not selfless promotion and advertising.
Even Paula Abdul turned to Twitter when it was time to announce she's not returning to American Idol.
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