MADISON (WKOW) -- The Muscular Dystrophy Association and WKOW-TV will host the 44th Annual Jerry Lewis MDA Telethon. The Telethon, held Monday, Sept. 7, is one of MDA's most important events of the year because not only does it help raise valuable funds for individuals and families served by the Association in Southwestern Wisconsin, but it also helps raise awareness about neuromuscular disease.
The Telethon is broadcast on WKOW-TV and hosted by 27 News Reporter Tony Galli and 27 News Anchor Diana Henry, along with co-hosts 27 News Parenting Project Reporter Kim Sveum (6:00 a.m.-12 Noon) and 27 News Anchor Greg Jeschke (12 Noon-6:00 p.m.) This year the Telethon will be held at the Madison Marriott Hotel in Middleton, 1313 John Q. Hammons Drive. The public is invited to watch the Telethon live at the Marriott.
The national 21 ½ hour Telethon originating from the South Point Hotel in Las Vegas will air locally on WKOW starting at 2:10 a.m., Monday, Sept.7 until 6:00 p.m. that evening. Each hour the MDA "Love Network" stations, including WKOW, will present information about local services and the families they benefit. Both the national and local segments will feature videotaped profiles and live interviews with individuals and families served by MDA.
Along with star performers, co-hosts, and friends by his side, Jerry Lewis will star in his 44th annual Telethon with the MDA which will be broadcast to over 40 million viewers around the United States and Canada. The broadcast's primary aim is to raise funds for MDA's research programs and services for children and adults living with more than 40 neuromuscular diseases.
MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education. The majority of contributions to MDA come from individual donors.