MADISON (WKOW) -- When you think of the phrase "fair trade," odds are you likely think of coffee. A group is trying to change that, however.
Monona Terrace hosted the 13th Annual Fair Trade Holiday Festival on Saturday.
The event is designed in part to show the scope of the fair trade market. Items on sale there include clothing and small gifts, something you won't be able to find in retail stores around town.
"A lot of the vendors here have met the people that have made the products," said organizer Carol Bracewell. "So it's sort of like going to the Farmer's Market. It's like one degree of separation, two degrees of separation, so you know where your money goes when you shop here."
Bracewell described the mission of fair trade as a way to cut out the middleman in order to increase profits for the producer. Products on sale on Saturday came from all over the world.
The event moved from MATC to Monona Terrace last year, due to increased demand for the products.
Online reporting by Carl Agnelly.
Follow Carl Agnelly on Twitter @agnelly_WKOW