DELRAN, N.J. (WKOW) -- The Campbell Soup Co. executive and Waukesha native who was behind the SpaghettiOs and Chunky Soup brands has died.
Donald Goerke, 83, died of heart failure Sunday at his home in Delran in southern New Jersey.
Goerke led market research of Campbell's Franco-American line in the early 1960s when his group started dreaming up pasta in shapes that would appeal to kids. He chose the o's, which were marketed with the unforgettable tagline, "Uh-oh, SpaghettiOs."
Later, he helped introduce Chunky Soup, a hearty ready-to-serve soup that stood out from the company's traditional line of condensed soups.
Goerke's career at Campbell's lasted 35 years. He retired in 1990.
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