SADDLE BROOK, NEW JERSEY (AP) -- Pop pop pop! Bubble wrap turns 50 this month.
Oh, bubble wrap. People have walked to the altar dressed in it, protected their garden plants with it, even put it on display at highbrow art museums. There's even an "app" on the iPhone for it.
It's actually a stress reducer disguised as package cushioning.
The manufacturer of Bubble Wrap is Sealed Air, based in Elmwood Park, N.J.
Their spokesperson says he thought he'd witnessed every form of Bubble Wrap mania -- until he received a wedding invitation last year from an Ohio woman who said she would wear the product on her trip down the aisle.