UNDATED (WKOW) -- A record 100 million people are expected to watch this year's Super Bowl match up between the New Orleans Saints and the Indianapolis Colts on Sunday.
Research shows many people watch the game just for the commercials.
Businesses looking to grab their attention are paying up to $3 million an ad.
But the economy has some of the game's most prominent advertisers on the sidelines including Pepsi , Fed-Ex and General Motors.
CBS says it sold out all of it's Super Bowl commercial time Monday that' s a week earlier than NBC sold out the 2009 Super Bowl.
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