MADISON (WKOW) -- Brave souls, many dressed in colorful costumes, took the frigid plunge to raise money for Special Olympics.
Madison's annual Polar Plunge was Saturday on Lake Monona.
"This year, we have around 2,400 plungers going into the water today," says plunge coordinator John Wiehchett. Everything is a record number, this is three years in a row."
Organizers expect the event to raise half-a-million dollars for Special Olympics.
27 news anchors Greg Jeschke and Diana Henry served as emcees. WKOW is a proud sponsor of the Polar Plunge.