Gatorade latest sponsor to drop Tiger Woods - WKOW 27: Madison, WI Breaking News, Weather and Sports

Gatorade latest sponsor to drop Tiger Woods

NEW YORK (WKOW) -- Tiger Woods lost another sponsor Friday when Gatorade decided to drop the world's top ranked golfer.

A spokesperson for Gatorade said Friday that it had ended its relationship with Woods.

"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," a Gatorade spokeswoman said. "We wish him all the best."

The spokesperson did say, though, Gatorade would continue its relationship with the Tiger Woods foundation.

Gatorade discontinued its Tiger Woods-brand drinks in November, a decision made before Woods' marital problems and infidelities became known.

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