MADISON (WKOW) -- Netflix was offering $1 million to the lucky mathematician who could devise a better system for recommending movies.
The online movie rental company gave personal rental history -- everything short of the customer's name itself.
However, some people proved a clever person could connect the dots with age, zip code, rental history and other factors and actually identify specific people.
A closeted lesbian mother filed the lawsuit.
Now, Netflix says it will abandon the contest.
The consumer website Consumerist has more on the interesting and unique case.
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