MADISON (WKOW) -- A new survey released by researchers at Purdue and Wichita State University finds most airline customers prefer Southwest.
The report, called the Airline Quality Rating, calls Southwest the "darling" of air travelers. The airline earned the highest quality rating in every category, based on responses from 4,000 consumers.
Regional airlines uniformly fell at the bottom of the survey results with regard to consumer
preference, perceived passenger friendliness, and use by business or leisure travelers, according to the report.
Here are some other highlights from the report:
United is the top preferred network carrier among frequent fliers. Continental is perceived as the most passenger-friendly network carrier overall. JetBlue comes in second in consumer preference to Southwest among low-cost carriers at all levels of flight frequency.
You can read the entire PDF report here.