DATCP's "misleading" brochure still published, two months later - WKOW 27: Madison, WI Breaking News, Weather and Sports

DATCP's "misleading" brochure still published, two months later


By Dan Cassuto - bio | email | Twitter | Facebook | Blog  |  (608) 661 2727

MADISON (WKOW) -- Two months after WKOW first exposed misleading facts in the state's promotional brochure about consumer protection, the brochure is still posted on the website for the Dept. of Agriculture, Trade and Consumer Protection.

Department staff have not responded to emails asking why they haven't deleted or modified it.

Since November 2009, WKOW has investigated DATCP for promising a service to taxpayers it doesn't deliver. Click on the above link to read and watch the full series of our reports.

The department's promotional brochure claims 90 percent of consumers would "call again" and the average savings is $968 after filing a complaint.

Our reporting reveals neither of these numbers is true.  Rep. Robin Vos (R-Racine) called the brochure "consumer fraud in and of itself" and the statistics "downright lies."

The satisfaction rate is based on just 750 surveys, out of 15,000 complaints and 40,000 telephone calls to the complaint hotline.

The average savings is based on 66 surveys, less than one percent of the total annual call and complaint volume.

DATCP's spokesman Lee Sensenbrenner has not responded to multiple emails asking why the brochure is still posted on its website.

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