MDA plans to shorten its annual Labor Day Telethon - WKOW 27: Madison, WI Breaking News, Weather and Sports

MDA plans to shorten its annual Labor Day Telethon

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LOS ANGELES (WKOW) -- The Muscular Dystrophy Association plans to shorten its annual Labor Day Telethon.

MDA says it will cut more than 15 hours off the fundraising telecast. Organizers say the 2011 MDA Labor Day Telethon will be a six-hour, prime-time program.

Spokesman Jim Brown says the shorter format may help to attract more viewers, bigger performers and generate more donations for the nonprofit group.

The Jerry Lewis MDA Telethon last month raised $58.9 million to fund research to find a cure for muscular dystrophy and ALS, or Lou Gehrig's disease.

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