MADISON (WKOW) -- A ticket to Wisconsin-TCU's Rose Bowl game is a precious commodity on the schools' respective campuses and among their fan bases.
But in the secondary ticket market where much of a bowl game's commerce takes place?
Not so much.
"The Rose Bowl this year is slow," Sales manager Nick Terlap of Chicago-based ticket agency Vivid Seats told WKOW27 News.
"Compared to last year, when it was Ohio State vs. Oregon, we probably doubled what our sales are now for this year."
Some ticket brokers said the Sun Bowl's Notre Dame-Miami match up is selling better than the Rose Bowl, even though neither team in the Dec. 31 game in El Paso is ranked.
Terlap believes TCU's small-school, lower profile status trumps its undefeated season when it comes to marquee appeal.
"The opponent Wisconsin is playing against, for lack of a better term, if there was a sexier team to play against Wisconsin, there could be a little bit more buzz about it."
Don't tell that to TCU.
School officials said they've sold out TCU's allotment of 20,000 tickets from the Rose Bowl.
Early Friday, the TCU ticket office's voice mail message stated a waiting list was being compiled as the school tried to get an additional ticket allotment.
But Rose Bowl spokesperson Gina Chappin said TCU made no formal request for more tickets. A TCU spokesperson has yet to return a call from WKOW27 News.
UW Athletic Department officials canceled a public sale of Rose Bowl tickets because demand from Badger season ticket holders was so high.
Terlap said the price of Rose Bowl tickets on the secondary market ranges from just over $200 to over $1,000. The game ticket's face value is $145, and that's the price charged for tickets by the participating schools.
Terlap predicted Rose Bowl ticket prices may plummet if a buyer waits until approximately a week before the game to purchase one.