Retailer marketing bikinis for young girls - WKOW 27: Madison, WI Breaking News, Weather and Sports

Retailer marketing bikinis for young girls

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PHOTO Abercrombie and Fitch, a popular store among teenagers, recently introduced the "push-up triangle," marketing the swim top to girls as young as seven or eight. / Photo courtesy: ABC News PHOTO Abercrombie and Fitch, a popular store among teenagers, recently introduced the "push-up triangle," marketing the swim top to girls as young as seven or eight. / Photo courtesy: ABC News

NEW YORK (WKOW) -- The latest swimsuits marketed by retailer Abercrombie & Fitch have many people wondering if girls are being pushed to grow up too fast, too soon.

It's Abercrombie & Fitch's latest attempt to sexualize its youngest customers with a substantially padded bikini top, targeting girls as young as seven or eight.

Originally called the "push up triangle," after a public outcry, the top was renamed "striped triangle" online. The padding remains.

It's not the first time the company has strayed into controversial territory. A few years ago, they offered thongs for 10-year-olds set with "wink wink" stitched on the front.

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