Six more artists today expressed one theme when it comes the 46th annual MDA Labor Day Telethon – tune in. You don't want to miss a minute or a moment.
The 2011 MDA Telethon will feature some of the biggest names in show business during six primetime hours. Broadcast by more than 150 television stations -- including WKOW -- and streamed worldwide on the Web at mda.org, the show is expected to be watched by tens of millions between 6:00 p.m. and midnight in every U.S. time zone on Sunday, Sept. 4.
"The MDA Telethon is such a huge part of America's Labor Day activities and has been for so many years," said Lady Antebellum's Hillary Scott. "We hope our fans tune in and support this important cause."
Grammy-nominated platinum recording artist Jordin Sparks expanded on the thought, saying, "In my family, giving back has always been instilled in my brother and I. That's why I am honored to be a part of the MDA Labor Day Telethon, and to ask my wonderful fans to support the Muscular Dystrophy Association. MDA provides unparalleled medical services to families across America, and its summer camps for children with muscle diseases are absolutely extraordinary."
With its new primetime format offering so many performance and production advantages, as well as the greatest potential for reaching the largest possible audience, the star-studded Telethon originating from the South Point Hotel in Las Vegas will offer a rich assortment of Billboard chart toppers, exceptional production numbers, and three young American bands that just won the ultimate talent competition, prevailing over more than 7,800 artists in the iHeartRadio.com "Get Discovered!" talent search.
"Act after act, this year's Telethon is jammed-packed with top talent," said MDA Labor Day Telethon Producer Lee Miller. "We're deeply indebted to the generous entertainers giving America and the families we serve such extraordinary performances and appeals. In my 20 years of producing this landmark program, we've never had so much star power compressed into just six hours."
For six hours the national audience will be engaged, enthused and entertained as Boyz II Men, Celine Dion, Darius Rucker, Richie Sambora, Tommy Emmanuel, Jon Secada and many others will perform on the show.
"This Sunday, I'll be performing a new and very special song for the first time on the MDA Labor Day Telethon, and I encourage everyone to tune in,'' said Secada. "Meet just one child with a neuromuscular disease. I know you'll want to join me in doing whatever you can to support the Muscular Dystrophy Association's search for a cure.''
Inspiring and motivating, the MDA Labor Day Telethon also will present its hallmark patient profiles, worldwide research updates, and spotlight the unrivaled MDA clinic network that's achieved significant quality of life and longevity gains – all thanks to public support of MDA special events including the iconic Telethon.
"As a mom with three wonderful daughters, I am so grateful for our many blessings," said country artist Martina McBride, who will perform on the Telethon. "My being part of the Telethon is important to me because every mother and every child deserve to share the brightest possible futures. Happily, thanks to generous public support, MDA is making real progress in the fight against muscular dystrophy. If you tune in Sunday, I know you'll be inspired to help MDA do even more.''
Billy Ray Cyrus is confident it will happen. "Americans always dig a little deeper for friends and neighbors in need,'' said Cyrus, who will perform his new single on the Telethon. "I am excited to be performing on the MDA Labor Day Telethon this year and asking my great fans to join me. Let's rock the house together this Sunday night, to make a difference in the fight against muscle diseases."
Abbey Umali, the 12-year-old dynamo who serves as MDA National Goodwill Ambassador, just arrived in Las Vegas to help motivate the legions of MDA staffers, and production executives working around the clock to finalize the set and a myriad of other show logistics prior to Saturday rehearsals and the show going live on Sunday. Brimming with enthusiasm, the smiling girl from Redlands, Calif. also is using her pre-show time for a final push on "Abbey's Read-a-Thon 2011" for which she's already read and reported on 65 books. Her personal fund-raising goal is to surpass the more than $20,000 she achieved for the 2010 Telethon. To download a high-resolution picture of Abbey in the Telethon production office, click here.