DOOR COUNTY (WKOW) -- Wisconsin's tourism industry could take a hit this summer with gas prices expected to reach $5.00/gal.
But Door County is ready.
Officials are starting a campaign to promote the area as "A Tank Away," geared toward people who come from places that aren't too far like Chicago and Milwaukee.
Jon Jarosh of the Visitors Bureau says, "We're focusing on what our points of differentiation are. Here in Door County I think a lot of our appeal as a destination is our natural beauty and that, of course, is all free. "
Some resorts in the area have also started offering packages that include a gas card and discounted room rates.