MADISON (WKOW) -- It can be hard to get the kids to "unplug" and do something that doesn't involve a screen. But a Madison company has just the thing, and this is something parents can do with their children. It's a chance to be creative and get more family time.
Arts and crafts are nothing new. Kids have been doing those forever. But two Madison moms realized something was missing.
Jennifer Conn says, "We've all gotten these projects home and they're on the fridge for a week and we don't know what to do with them."
So she and friend Forrest Espinoza started making their own art kits. They wanted to create an experience with their children that wasn't in front of the TV or the computer.
"It's set up so at least a couple people can sit down together and have an unplugged experience together. Every kit has enough materials for at least a couple people to have a whole afternoon of projects and activities," says Jennifer.
The idea eventually turned into a business a few years ago with an emphasis on the environment and a lesson for kids who use the kits. They use papers made from old garment scraps, 100 percent wool pieces that are biodegradable, and no plastic - only glass, wood or shell beads. Jennifer's particularly proud of the packaging.
"All of our packaging is made in the U.S. of recycled materials. And you can use our packaging for a frame when you're done," says Jennifer.
The company, Artterro, has already won several national awards. In 2008, 2009, and 2010, it won "Best New Kids' Product" from the National Art Materials Association.
"We send the product out to be reviewed by mommy bloggers all over the country and people love it. They thank us because there's really nothing like it out there."
Jennifer say the cool thing about their kits is they give you the materials, but there's no step by step instructions. It's up to you what you create.
For more information on the art kits, click here.