Made in Wisconsin: Culver's - WKOW 27: Madison, WI Breaking News, Weather and Sports

Made in Wisconsin: Culver's


PRAIRIE DU SAC (WKOW) --  The business almost didn't survive. But now, it's one of the most recognizable names around.

Culver's is the home of the ButterBurger and frozen custard. 

"It really goes back to 1961 when my dad first bought the old A&W stand that sits right on that location," says CEO Craig Culver.
Now, Culver's has 449 restaurants in 19 states.

But Culver says a business this big, wasn't the original idea.

"To make a living. That was my idea. That was what I wanted to do. As the story goes, I just about didn't make a living," said Craig Culver.

Culver's brought in about $300,000 in the first year of business. It almost wasn't enough to keep going, but they did.

Now, each restaurant hits about $1.7 million in sales.

It's Wisconsin that Craig Culver has to thank.

"This is home. We've got o thank the people around here. They support us so strongly," said Culver.
That is why the CEO makes sure the community knows how he feels. He comes into his local restaurants a couple times a week to serve his customers. He also credits his employees for much of his success.

"It's more about the people than the ButterBurger and frozen custard," said Culver. "It's about our team members at Culver's. They make the experience special."

Culver's has 121 restaurants in Wisconsin, employing between 4,000-5,000 people. In all, the chain puts 20,000 people to work.

From the custard, to the cheese, no matter which state you visit a Culver's, you'll get Wisconsin products.

"All of the dairy products come from guess where? This state," said Culver. "It's a pretty neat thing. Wisconsin represents quality to them. Not only in products, but people as well."
Wisconsin products and Wisconsin people. Culver's truly is, Made in Wisconsin.

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