MADISON (WKOW) -- The same day the Major League Baseball commissioner was scheduled to be in Madison to talk about how to communicate with media during tough times, one of his own was making headlines for a comment he made to a reporter.
Commissioner and UW-Madison alum Bud Selig was back on the campus Tuesday afternoon, but he spent some of that time answering for the Miami Marlins manager and his comments about Fidel Castro.
"Baseball is always in the news. It's something I had to teach myself 50 years ago and many who have worked for me since then," Selig said.
Tuesday was no different.
Selig couldn't have anticipated how appropriate his previously scheduled speech at UW-Madison's Pyle Center would be.
"I always told the clubs, whenever the focus is on the clubs we're in good shape. When it's off the field on something else, then you know there's trouble... I wish Ozzie would have remembered that."
Selig's lecture that focused on the challenges of communicating in turbulent times, came just after news spread of the five-day suspension of Miami Marlins manager Ozzie Guillen.
Guillen offended Miami's large Cuban exile community, telling TIME Magazine he loves Fidel Castro and respects the retired Cuban leader for staying in power for so long.
"I apologize to the people here," Guillen said at a press conference Tuesday. "I'm very, very sorry about the problem, about what happened. I will do everything to make it better."
Guillen said he doesn't admire Castro and that the reporter misinterpreted what he was trying to say.
"I let the ball club down. It is very important. That is the reason they hired me to manage a ball club, not talk about politics."
Selig supports the Marlins' decision to suspend Guillen.
"We are a social institution. If you don't like this life, then don't get in it. But when you're there you've got to always do what's in the best interest of the sport and, frankly, creating political controversies is not in the best interest of the sport," Selig said.
Selig used to own the Milwaukee Brewers. He has been baseball commissioner since 1992.
He plans to return to UW-Madison after he retires in 2014 to write his memoirs.