Bradley Center has a new name - WKOW 27: Madison, WI Breaking News, Weather and Sports

Bradley Center has a new name

Posted:
By Joe Radske - email

MILWAUKEE (WKOW) --  BMO Harris Bank is buying naming rights to the Bradley Center.

It will now be known as the BMO Harris Bradley Center.

The six-year, $18 million partnership involves several companies, including Harley-Davidson, Kohl's, Northwestern Mutual and Rockwell Automation. Specific contract lengths and contributions were not disclosed.

Metropolitan Milwaukee Association of Commerce president Tim Sheehy said Monday that he is optimistic the deal will be a "a bridge for a new facility" to host the NBA's Milwaukee Bucks, Marquette basketball and other events.

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