MADISON (WKOW) -- The University of Wisconsin and adidas unveiled new football uniforms that the Badgers will wear on September 29 when they visit the Nebraska Cornhuskers.
This matchup is adidas' first Unrivaled Game, an annual contest of top adidas programs. This year's Unrivaled Game featuring the Badgers and Cornhuskers is themed "The Quick and the Red" and will kickoff at 7 p.m. on WKOW.
"Our whole team is very excited and really looking forward to wearing these new and unique uniforms on September 29 at Nebraska," said Wisconsin head football coach Bret Bielema. "adidas has been very innovative and ahead of the curve with these uniforms, while also incorporating the ‘block W' that recognizes our great football tradition at Wisconsin."
The Badgers' new adidas TECHFIT football uniform highlights the history of the Wisconsin "W" and celebrates the school's rich football heritage. The white uniform features red shoulders and showcases a bold red "W" on the chest and player numbers above the heart.
Wisconsin's red helmet featuring a black face mask and white "W" and the team's adizero Smoke gloves showcasing the "W" logo pay homage to Badger pride. The reflective black uppers of the team's adizero cleats combined with the red electro-plated bottom, will bring a bright and exciting look to Wisconsin's footwear during their Unrivaled game.
"The Unrivaled game between Wisconsin and Nebraska is one of the most highly anticipated matchups of the upcoming season," said Mark Daniels, director of football for adidas America. "We wanted to create a special look for the Badgers that celebrates the school's rich football tradition and the classic ‘W' in a modern way."
adidas Wisconsin Unrivaled fan gear, including men's, women's and youth apparel, hats and accessories will be available this summer at Wisconsin's Bookstore, Bucky's Lockerroom, Dick's Sporting Goods, Lids, Champs Sports, Football Fanatics, Fans Edge and Kohl's.
