"Never Forget" blood drive - WKOW 27: Madison, WI Breaking News, Weather and Sports

MADISON (WKOW) -- Firefighters with the Madison Fire Department hosted a blood drive Tuesday in memory of their colleagues who died in the line of duty during the 9/11 terrorist attacks.

It was the first annual "Never Forget" blood drive.

It's a friendly competition between the city's fire and police departments to see how many people they can get to donate for their team, so to speak.

Organizers say the event ultimately is to recognize the tragic events of 9/11 and to honor the rescuers and victims.

"By donating blood, you're going to help many people and it's a perishable item, so the need is always there. You can hug a friend, you can say to somebody you care about them, you can donate blood, just do something positive to remember this day, " said Lori Karst with the fire department.

The blood drive received 51 donations. Karst says one donation can help about three people.

In the Battle of the Badges, the fire department received the most donors Tuesday, but it was just day one of the friendly competition. Officials say you can donate until Saturday at the Madison Red Cross locations.