MADISON (WKOW) -- The second leg of the Rock the Vote Bus Tour 2012 rolled into Madison Tuesday, with the bus parking on East Campus Mall and workers targeting students who have not yet registered to vote.
"Everybody seems really excited. Everybody wants to make sure they get registered," said Michelle Clark, the manager of the bus tour. "And the reason we're here is to make sure they get the information they need."
Rock the Vote has been around more than 20 years and has registered millions of young people to vote. The organization uses music, gaming, film and celebrities to get young people excited about the electoral process and encourage them to vote. Rock the Vote's stated mission is to engage and build political power for young Americans.
Clark says the group has registered close to one million people to vote in the upcoming November 6 general election. She spoke with 27 News on Tuesday about reaching young voters.
"You gotta speak to them directly," Clark said. "The youth of America is a really big group. 12,000 people turn 18 every day. As long as you talk to them and get them to the polls, who knows what can happen."
Rock the Vote workers on Tuesday reminded students who passed by that Wisconsin's deadline to register to vote by mail is Wednesday, October 17. In Wisconsin, you can also register to vote in-person, at your polling place.
