MADISON (WKOW) -- It's not just big box stores that are gearing up for Black Friday, local businesses are hoping to cash in on some of the biggest shopping days of the year too.
"We've been wrapping Christmas presents for weeks now," Peg Scholtes, owner of Capitol Kids said about the holiday shopping season. For the small toy store on the Capitol Square, holiday shopping isn't just a one or two day event.
"I'm glad I don't have to work in a store that expects employees to be working those kinds of hours," Scholtes said, referring to big box stores that have longer hours and huge discounts starting on Thanksgiving.
Starting Friday, Capitol Kids will have some sales and special events but the main goal is to make the shopping trip enjoyable. "There's a variety of differences in the kind of service you get, the kind of shopping experience you get and then what it does for the community for the gift giver and gift receiver," Scholtes said.
That community impact is what local officials and "Dane Buy Local" emphasized during a press conference Wednesday. "When you buy local, more of those dollars stay in the community," Dane County Executive Joe Parisi said.
But Black Friday seems to be getting bigger every year. WKOW found campers already in line at a Best Buy on Madison's west side Wednesday morning. Other local businesses are trying to keep up with the low prices.
Moda Italy, a high end men's clothing store will make everything 50 percent off Friday. Co-owner Fred Maghsoud said they're trying out the holiday sales for the first time. "I think it's in the population's hands to take care of their local stores," he said.
Parisi pointed out a study commissioned by 'Dane Buy Local' that shows when you shop at local businesses, $73 out of every $100 stay in the local economy compared to about $43 at national chains.
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