Experts caution self-control on Black Friday - WKOW 27: Madison, WI Breaking News, Weather and Sports

Experts caution self-control on Black Friday

MADISON (WKOW) -- Shopping experts encourage Black Friday shoppers to use some self-control, saying not all deals are created equal. We have five things experts say you should not buy today.

Tamra Feldman is the marketing vice president at Shop It To Me. She says historically, the best average online discounts are from August to September and from January to February. "It's a huge time of year for people shopping in stores and online with a variety of merchandise available. But it's not the best time of year to buy for the steepest discounts," she said.

A shopping expert from the deals site Dealnews says here are five things not to buy on Black Friday:

Toys: "Black Friday is not the best time to buy toys for the holidays," says Emily Dovi with Dealnews. "Many will likely still be discounted for Black Friday - and it may feel pretty good to get your shopping done early, but you won't love that sinking feeling you'll get when you see those toys discounted for less about two weeks before Christmas."

Game consoles without a bundled item: "Speaking of toys, if you're looking to buy any of the major video game consoles this holiday, you're likely to get more bang for your buck by opting for one that comes with a few extras," Dovi says. "While we've already seen a few choice XBox deals in the leaked Black Friday ads, in years past, the vast majority of [Dealnews'] Editors' Choice console deals went to holiday bundles that included premium accessories and two or three game titles. These were frequently discounted 30 to 40 percent off their retail prices."

Brand name HD TVs:"Black Friday is an excellent time to invest in a new HDTV, as we predict a variety of size categories will hit their lowest price points," Dovi said. "But don't expect the best deals to be tagged with name brands. Typically, the rock-bottom prices will mostly apply to third-tier manufacturers."

The latest digital cameras: Dovi cautioned that the premium current-generation models "are just a few months away from being replaced by a new line of 2013 options."

Christmas decorations: Christmas decor is an "impulse buy," and for good reason. Decorations are all over storefronts and streets this time of the year. But Dovi said decoration deals improve closer to the actual holiday and, of course, after it takes place.

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