Lack of snow impacts local business - WKOW 27: Madison, WI Breaking News, Weather and Sports

Lack of snow impacts local business

Lack of snow impacts local business


MADISON (WKOW) -- Warm weather is definitely having an effect on business the last few weeks.

It's been tough on snow plow drivers and snow removal companies.

It's also impacting other industries you might not expect.

"If it snows that's like a big present to us, I guess," says Ace Hardware owner Steve Shepherd.

For Shepherd and his co-workers it's been an interesting November.

"Because it's such nice weather, we're actually showing a lot of rakes on our shelves still," Shepherd says.

The Ace Hardware Center on Williamson Street has been in his family since 1923.

He's worked there most of his life and hasn't seen a winter like this in quite some time.

"When your weather guys come on and sort of predict the big 4-6 inches of snow, that will kind of bring people in the day before," Shepherd says.

Until then snow blowers, scrapers, and shovels are simply standing by, waiting for the rush.

Jung's Garden Center on the other hand is enjoying the recently warm weather. With snow-free lawns customers are still thinking green.

"We've had more sales in grass seeds than other years late in the season. People are trying to repair the brown patchy areas in their lawns," Assistant Manager Craig Johnson explains.

That's not all they're buying.

Johnson says one customer came in Friday morning and bought 12 evergreen trees for his front yard. With warm temps and soft ground, there's still time to plant trees before the freeze.

"Now before the ground freezes this is the time to make sure they're watered," Johnson says.

A rare sight to see this time of year. While most families head out to find a tree to light up their living room, others are looking to green up their lawn.

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