MADISON (WKOW) -- Saturday marks Small Business Saturday.
People may be familiar with Black Friday and Cyber Monday, but there's another shopping day in between called Small Business Saturday.
This retail holiday was created by American Express in 2010.
Saturday will be focused on getting exposure for "mom and pop" stores that can't compete with large retailers.
American Express, along with a slew of influential partners including the Small Business Administration, multiple professional sports organizations and some of the country's biggest corporations, including Facebook, want consumers to "shop small."
All content © Copyright 2000 - 2013 WorldNow and WKOW. All Rights Reserved.
Persons with disabilities who need assistance with issues relating to the content of this station's public inspection file should contact Program Manager Jessica Miller at 608-661-2794. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at firstname.lastname@example.org.