MADISON (WKOW) -- How many times have you had to turn down the volume when a loud commercial comes on?
Starting Thursday, new rules go into effect that limit the volume of television commercials.
The CALM Act, CALM for, Commercial Advertisement Loudness Mitigation, is designed to prevent TV commercials from being louder than the programs in which they appear.
The Federal Communications Commission adopted the rules a year ago, but gave the industry a one-year grace period to adopt them.
Viewers can report suspected violations on the FCC website.
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