Record sales of Badger gear - WKOW 27: Madison, WI Breaking News, Weather and Sports

Record sales of Badger gear


MADISON (WKOW) -- Badgers gear flew off the shelves in record fashion this year.

The University of Wisconsin says sales of Badger merchandise topped $3.75 million this year, breaking the record from last year.

Half of that money went to a program that provides need-based financial aid for undergraduates.

Nearly $2 million was distributed to more than 2,300 students.

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