Telethon benefits Big Brothers Big Sisters - WKOW 27: Madison, WI Breaking News, Weather and Sports

Telethon benefits Big Brothers Big Sisters


MADISON (WKOW) -- WKOW is proud to partner with Big Brothers Big Sisters on a brand new initiative called "27 Kids Who Matter."

This partnership with Big Brothers Big Sisters of Dane County (BBBS) and WKOW aims to help raise awareness and funds for BBBS. Every other week 27 News will feature Bigs and Littles Thursdays on 27 News at 10 p.m., and interview them live the following morning on 27 News Wake Up Wisconsin.

Why "27 Kids Who Matter" now? Currently in Dane County there are 700 children on the Big Brothers Big Sisters waiting list. The vast majority of these children live in single-parent and low-income families or households where a parent is incarcerated. And, with poverty levels continuing to rise for students in the Madison Metropolitan School District, there has never been a greater need.

As part of the partnership, WKOW and Big Brothers Big Sisters hosted a telethon Monday night. We'd like to thank everyone who called in to donate money or their time! Big Brothers Big Sisters is still tallying the final total for donations. While the phone lines are now down, you can still donate by going to


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