Midwest company has stake in Super Bowl - WKOW 27: Madison, WI Breaking News, Weather and Sports

Midwest company has stake in Super Bowl


WINONA, MN (WKOW) -- Even though the East and West coasts are represented in the Super Bowl, at least one Midwest company has a big stake in the game. 

Wincraft in Winona, Minnesota makes all kinds of Super Bowl merchandise.

The company's CEO says they have all the designs ready, waiting to be printed as soon as the Conference Championship games are over.

Since teams want their memorabilia right away, Wincraft ships the winner and destroys the loser.

"Our business model is 'Made in USA' so that's very helpful to us in the quick terms with what we can do as opposed to the importers who have to bring things in," says CEO Dick Pope.

He says they'll have a crew in on Super Bowl Sunday to begin making gear for the winning team as soon as the game is over.

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