Super Bowl ad draws attention of WI farmers - WKOW 27: Madison, WI Breaking News, Weather and Sports

DENMARK, WI (WKOW) -- Of all the ads you saw during the Super Bowl, few got more attention the Dodge Ram ad, paying tribute to the nation's farmers.

Of course, that hits close to home here in America's Dairyland.

The ad featured the late radio commentator Paul Harvey's address to the national FFA convention in 1978 and now inspires another generation of farmers.

FFA advisor John Morehouse says,  "You could of heard a pin drop because of the impact that it had on the students."

Kyle Vanpay is a senior hog farmer at Denmark High School. 

He says, "I'm up by about 4:00 in the morning and I work 'til about 7:00 and from there I come to school."

Dodge has said it will donate money to the FFA'S Hunger Programs for every share on Twitter or Facebook the video receives.