MADISON (WKOW) -- Plungers came from across the area Saturday morning to jump into the icy waters off Willow Island on the Alliant Energy Center grounds in Madison for the 2013 Polar Plunge, benefiting Special Olympics of Wisconsin.
WKOW Channel 27 was again proud to sponsor the annual plunge, with 27 News anchors Greg Jeschke and Amber Noggle serving as the emcees of the event.
One plunger explained a little about how it feels to jump in.
"Once you hit the water it's pretty cold and you want to get out. But it feels good to do it for such a good cause like Special Olympics," Joshua Melby said.
The event's web site says online pledges and donations total more than $305,000.
MADISON (WKOW) -- Thousands will be "Freezin' for a Reason" on Saturday in support of the Special Olympics of Wisconsin at the annual Madison Polar Plunge.
In years past, the plunge has been in the icy waters of Lake Monona, but this year the location has moved to Willow Island on the Alliant Energy Center Grounds. Plunging goes from 10:00 a.m. to 3:00 p.m. on Saturday.
If you're too "chicken" to plunge, you can still raise donations and join a team. "Chickens" will get their own T-shirt proclaiming, "I was Too Chicken to Plunge".
WKOW is a proud sponsor. WKOW anchors Greg Jeschke and Amber Noggle will emcee the event.
For more information on Special Olympics Wisconsin check out its web site.
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