TAMPA, FL (WKOW) -- "We are thrilled to announce the contract extension of IRONMAN Wisconsin through 2018," states Deb Archer, CEO of the Madison Area Sports Commission (MASC).
One of more than 30 events in the global IRONMAN series, IRONMAN Wisconsin first took place in 2002, featuring a challenging course, a staple on the IRONMAN triathlon circuit.
Archer continued, "Over the past 12 years, we have built a strong and mutually beneficial relationship with the event's organizers."
Not only is IRONMAN an exciting event for the region, "we benefit from the significant economic impact the event has on our area," said Vince Sweeney, Chair of the MASC.
The continuation of the relationship will help secure Madison's position as a premier sports destination.
The one-loop, wetsuit-legal swim takes place in Lake Monona, followed by a 112-mile bike that tests athletes with a number of hills as they pass beautiful vistas of rural Wisconsin. Then there's the 26.2-mile run, offering two loops and spectator support that is unparalleled as athletes run through downtown Madison, passing the University of Wisconsin campus, Camp Randal Stadium, State Street, and the scenic path alongside Lake Mendota before finishing at the state capitol building.
"This contract extension continues the strong relationship between IRONMAN, the MASC and the greater Madison community," said Ryan Richards, IRONMAN Wisconsin race director.
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