MADISON (WKOW) -- The director and star of the 1980 comedy hit "Airplane!" fly into Madison Monday.
David Zucker and Robert Hays are unveiling a new TV ad promoting Wisconsin as a tourism spot. Their appearance coincides with a statewide conference on tourism.
Zucker directed the commercial last summer on Plum Lake in Sayner. Hays, best known as the pilot from the film hit, plays a befuddled fisherman in the ad.
It's due to begin running in May in Chicago, Minneapolis-St. Paul, eastern Iowa and Milwaukee.
Governor Scott Walker and state lawmakers will take part in the three-day tourism conference.
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