RHYTHM & BOOMS INTRODUCES NEW MANAGEMENT TEAM
Rhythm & Booms, Madison's Independence Day Celebration, is now scheduled for Wednesday,
July 3rd at Warner Park, and will transition to a new management team this year.
Terry Kelly, president of Madison Fireworks Fund, Inc. (MFF) and founder of Rhythm & Booms,
announced that MFF has transferred the event rights and all accompanying properties of the
event (at no charge) to Madison Festivals, Inc. (MFI), the 501(c)(3) organization that owns and
operates Taste of Madison and Madison Marathon events. "After my 20 years producing and
overseeing the event, it's time to entrust this community asset to new leadership, and MFI is a
perfect fit," Terry said. "Both our organizations help build our community around free events
and volunteering, we support local businesses, and we provide profits to local charities. It's
part of what makes Madison such a great city."
Terry Kelly will continue to assist MFI in producing the 21st edition of Rhythm and Booms, now
scheduled for the evening of July 3rd at Warner Park. Madison Fireworks Fund will continue to
operate as a 501(c)(3) organization under the Madison Festivals, Inc. umbrella.
"We are incredibly honored Terry came to us with this opportunity," says Rita Kelliher, MFI
board president. "We look forward to continuing this very valuable and beloved community
event. We will build on our great relationships with the city, sponsors, public, vendors and
nonprofit partners to ensure Rhythm & Booms remains one of the community's favorite
summer events and contributes to local charities."
Since 1993, over $427,000 in proceeds have been donated by MFF to help benefit children's
charities in the Madison area. Rhythm & Booms, presented by American Family Insurance, is
about 85% funded by generous corporate sponsorships and contributions, as well as by private
donations and city support from the city's "room tax" on hotel stays. Many services are also
donated by local businesses.
Both Kelly and Kelliher extend their gratitude to Deb McCue, Vice President of MFF, and to the
MFF board of directors for 20 years of exemplary community service.
It's estimated nearly 200,000 people attended the 2012 annual fireworks show at Warner Park
on Madison's north side. "The agreement we have with the city of Madison is to take the event
back to its roots—celebrating our Nation's independence. To reduce the impact on North side
neighborhoods, there will be no music stages, carnival, or beer sales this year," Kelly said. "We
may be able to welcome the city's "food cart vendors", and we'll have plenty of soda, water,
and souvenirs for sale." These actions were a result of the decision by the city to limit
municipal costs and impact to Warner Park and the surrounding area, but retain the excitement
and beauty of the fireworks as a signature local event.