WISCONSIN RAPIDS (WKOW) -- While this has been a turbulent year for many Wisconsin farmers, cranberry growers say it's been perfect.
Their harvest is underway and they're expecting a record year.
Growers are expected to harvest nearly 5 million barrels of cranberries.
That's up from just over 4-and-a-half million last year.
Farmer Mike Moss says there are several reasons for the growth.
"One of the largest, if not the largest crop, and a lot of that has to do with new varieties coming online, more efficiencies. A lot of people are reinvesting in the farms to try and become more efficient with the same amount of acres."
The crop is getting bigger, but sales have remained flat.
Industry leaders hope to add business by opening new markets in countries like Brazil and Russia.
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