UPDATE (WKOW) -- Local law enforcement leaders and Wisconsin Attorney General J.B. Van Hollen announced a new education push to fight heroin Wednesday.
Dane County's Narcotics and Gang Task Force has been awarded $25,000 and the state is launching a public awareness campaign to prevent heroin use.
"Heroin is a problem that we don't know how to deal with right now," Van Hollen says. Standing with officials at the news conference were those who know the danger of the drug first hand.
"I had no clue what I was dealing with and my son didn't either," Carol Buege of Deforest tells 27 News. She says after a two year drug battle, her son Craig died of an overdose in 2009.
Madison Police Chief Noble Wray stressed that heroin affects people of all demographics. "If I had the number of homicides in the City of Madison equal to the number of overdose deaths, we would be in crisis and we would be talking about this like a crisis," he says.
Buege says her son was in high school when he got hooked. She's been sharing his story with others in local schools. "The kids see Craig's story and they identify with him because he's just like them," she says. WKOW reported on her efforts last year.
Now her message will be heard statewide through a Department of Justice Media campaign called The Fly Effect. She hopes to reach and change more lives. "It's all about information. getting people aware but giving them the tools that they need to deal with the issues."
The Fly Effect will include posters, a website, TV ads and YouTube videos. Officials say Dane County's $25,000 grant will be used for education campaigns in schools.
MADISON (WKOW) -- Wisconsin Attorney General J.B. Van Hollen is set to launch a new heroin awareness campaign.
Van Hollen is set to appear at a Madison news conference on Wednesday at 11:00 a.m. with University of Madison Police Chief Susan Riseling, Dane County Sheriff Dave Mahoney, Madison Police Chief Noble Wray and Madison Fire Chief Steven Davis to kick off the campaign and highlight heroin's impact on Madison, Dane County and surrounding areas.
The attorney general is slated to hold a number of other news conferences around the state on Thursday to promote the campaign.
He's scheduled to make stops in Sheboygan, Appleton, Wausau and Eau Claire.
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