WISCONSIN (WKOW)-- Shopping online is about to get more expensive for some people. Starting November 1st Amazon.com will have to charge state sales tax for all Wisconsin customers.
The Department of Revenue is estimating that the tax will bring in $30 million each year. They say the company has applied for a tax permit because of a proposed distribution center in Kenosha. Having a permanent center in Wisconsin would require them to charge sales tax for customers in the state.
"Since it's just sales tax, I don't think it's going to be that big of a deal for most people," Bob Moreau of Westfield Comics says. "I think you might see a few people coming in because of it."
Moreau believes that the low costs and shipping rates are much bigger factors customers are concerned with. Over the years he and his fellow co-workers have focused on customer service to compete with the lower prices offered online.
"When you're seeing just the comic cover online you don't really have any idea of what the contents look like or what the art work is like," Moreau says.
Sticking with the theme of comic books, let's say you want to pre-order the new Superman movie on Blu-Ray. Right now it's selling for $25 on Amazon.com With the news sales tax it would cost an extra $1.25.
That's assuming the 5% base rate here in Wisconsin, but is that enough to change people's shopping patterns? Half Price Books manager Jill Carlson says it certainly is.
"A lot of people consider not paying sales tax as a discount. When they order online it's a big discount to them," Carlson says.
She says the tax will help to level the playing field for local book stores who are competing against retailers online.
"Amazon is that giant you know. So we're all happy that there's going to be some equality brought into the book selling world," Carlson says.
Officials in Kenosha say the new Amazon distribution center is set to open in Fall 2014. The mayor says the facility will likely employ more than 1,100 people.
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