Target's latest concern: Gift cards not working - WKOW 27: Madison, WI Breaking News, Weather and Sports

Target's latest concern: Gift cards not working

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NEW YORK (WKOW) — Separate from a data breach that affected some 40 million people who shopped at Target before Christmas, Target has a new concern for customers, gift cards.

The retailer admitted Tuesday that thousands of gift cards sold were not activated properly, leaving the recipients upset at the registers.

"We are aware that some Target gift cards were not fully activated and apologize for the inconvenience," said Target spokeswoman Molly Snyder to CNNMoney.

Snyder did say it did not involve many recipients, "less than .1% of the total sold during the holiday period," but declined to give an actual number.

Target customers with faulty cards should bring the cards to the guest service desk at a Target store or call 800-544-2943.

This comes just after Target revealed it was the victim of a massive credit card hack that breached 40 million customer accounts, and stole encrypted PINs.

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