Wisconsin traffic deaths down 12% in 2013 - WKOW 27: Madison, WI Breaking News, Weather and Sports

Wisconsin traffic deaths down 12% in 2013

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MADISON (WKOW) -- Traffic deaths in Wisconsin dropped 12% last year, a decline state transportation officials credit, in part, to safety and awareness programs aimed at younger drivers.

There were 530 deaths on Wisconsin roads last year, down from 601 in 2012, according to a Thursday report fromPost-Crescent Media.

"It's a good trend," said David Pabst, the State Department of Transportation's director of the Bureau of Transportation Safety.

The numbers also show a year-to-year drop of 28% in motorcycle deaths, from 116 to 84, Pabst said, noting one factor may have been stretches of especially bad weather in 2013 that kept motorcycle riders off the roads.

He also feels people may be responding to safety campaigns that advocate against drunken driving and distracted driving.

Law enforcement officials have begun targeting young drivers with safety programs designed to teach them about unsafe practices such as texting, eating, interacting with friends or fiddling with the radio.

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