Titletown featured in Super Bowl ad - WKOW 27: Madison, WI Breaking News, Weather and Sports

Titletown featured in Super Bowl ad


GREEN BAY (WKOW) -- Even though the Packers won't be in the Super Bowl on Sunday, Titletown will still play a role.

One of the new TV commercials that will debut during the Super Bowl was filmed at Lambeau Field and the Green Bay area.

Coca-Cola calls its new ad 'Going All The Way'.

It tells the story of a young football player who becomes an unlikely hero.

The 60-second spot was shot over four days last month in the Green Bay suburb of Ashwaubenon, at the high school, and at Lambeau itself.

"Out of all the themes they could pick, the fact that they picked the Packers and Green Bay to really tell the story of our fans and the tradition was a huge honor," said Lisa Nortman, Packers Partnerships Services Coordinator.

Not only is the whole thing filmed in Wisconsin, all of the people in the ad are local, except for the football star, something Coke has never done before.

More than 100 million viewers are expected to see it when it airs during the game Sunday.

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