Hundreds take the plunge for Special Olympics Wisconsin - WKOW 27: Madison, WI Breaking News, Weather and Sports

Hundreds take the plunge for Special Olympics Wisconsin

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MADISON (WKOW) -- Hundreds of people swapped their winter coats for swimming suits Saturday at the annual Polar Plunge.

People of all ages jumped into the freezing cold water at Willow Island at the Alliant Energy Center in Madison. The event is a fundraiser for Special Olympics Wisconsin. 27 News anchors Amber Noggle and Greg Jeschke served as emcees. Regional Director of Development for Special Olympics Wisconsin Anna Strand says the Polar Plunge is the biggest fundraiser of the year for the program.

"It creates really vital financial support for the organization," says Strand. "We're really working to create a tie between how important this event is to this organization in addition to a fun day."

A panel of judges gave out a number of awards, including 'Best Plunge' and 'Best Costume'. Organizers were hoping to raise $400,000 at today's event. There are 12 Polar Plunges that take place across Wisconsin. Last year, those events raised $1.8 million dollars for Special Olympics Wisconsin. The amount of money raised at this year's Polar Plunge will be determined next week.
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