First Lady proposes ban on junk food and sugary drink ads in sch - WKOW 27: Madison, WI Breaking News, Weather and Sports

First Lady proposes ban on junk food and sugary drink ads in schools

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WASHINGTON (WKOW) -- New rules proposed by First Lady Michelle Obama would pull ads for unhealthy food and drinks from schools, and encourage more healthy eating.

The first lady announced these proposed new rules as part of a push for the fourth anniversary of her "Let's Move" initiative, aimed at ending childhood obesity.

"Parents should be in control of their kids' health and their good efforts at home should not be undermined when they send their kids off to school," the first lady said.

The USDA says more than 90 percent of in-school marketing is related to soft drinks, and that industry spends $149 million on it. But the American Beverage Association, which represents brands like Coke, Pepsi and Doctor Pepper, came out in favor of the new proposed measures.

The first lady also announced the Federal School Breakfast Program will expand to serve nearly nine million kids in 22,000 schools.
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