New tourism ad brings out the stars - WKOW 27: Madison, WI Breaking News, Weather and Sports

New tourism ad brings out the stars

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(LAKE GENEVA) -- a big tourism boost for Wisconsin on Monday thanks to a star studded cast.

The ad, features former NBA star Kareem Abdul-Jabar and actor Robert Hayes, who both starred in the 1980 comedy Airplane.

It's all part of the new Department of Tourism's new campaign promoting the summer season in Wisconsin.

Writers and directors David and Jerry Zucker, and Jim Abrahams, all Wisconsin natives, helped create the ad, which was unveiled Monday for the start of the tourism conference in Lake Geneva.

Look for the ad to start airing in May.

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