MADISON (WKOW) -- The Badgers basketball team's dance to the Final Four translates into a financial boon for UW-Madison.
It begins with royalties from the sales of licensed, Final Four products, such as tee shirts, jackets, glassware and desk accessories.
"When we went to the Final Four in 2000, it added an extra $71,000 for the university," UW Director of Trademark Licensing Cindy Van Matre tells 27 News.
Van Matre says the boost in on-line sales for such products since 2000 will make royalties from the Badgers' Final Four appearance this year even more lucrative. "It'll be at least over $100,000," Van Matre says.
To put these royalties in perspective, UW officials say the sale of licensed products in connection to the Badgers football team's last Rose Bowl championship in 2000 was $340,000.
Van Matre tells 27 News there's considerably more time between a football team's announced bowl game and the game-date than exists in the NCAA Men's basketball tournament format, so sales are larger in connection to the football post-season.
But Van Matre says if the Badgers basketball team wins the national championship, new, licensed products will hit the market, and university royalties will receive an additional bump.
The financial boon from royalties is small compared to the shared revenue from the NCAA to account for a school's appearance in the Final Four.
This year's NCAA formula awards $250,11 for each game a school's team participates in during the Men's Basketball Tournament. The formula increases the game, or "unit" amount, slightly every year. The earned revenue is paid out to conferences for distribution to member universities over a six-year, rolling period.
A formula used by Forbes for the increasing unit-value estimates when Wisconsin's five-game, 2014 tournament appearance (the national championship game has no unit value) is factored into the relevant, six year period, the Badgers will earn approximately $10 million for the Big Ten.
The Big Ten conference evenly distributes football bowl game revenue. A Big Ten official has yet to respond to requests from 27 News for comment on the formula used to distribute revenue from the appearances of member schools in the Men's basketball tournament.
The NCAA also provides participating schools funds for travel and costs. When Michigan State's football team appeared in this year's Rose Bowl, the school received an estimated $2.8 million to cover those expenses. A spokesperson for the UW Athletic Department has yet to provide 27 News with the school's expected reimbursement for the Badgers' participation in the Men's Basketball tournament.
Officials say revenue from royalties and the NCAA support not only UW's Athletic Department, but also general, university financial aid, and other programs.
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Posted: May 06, 2010 10:34 AM EDT
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