Madison call center plans ten-fold increase in staff - WKOW 27: Madison, WI Breaking News, Weather and Sports

Madison call center plans ten-fold increase in staff

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MADISON (WKOW) -- Buoyed by state grants and tax credits totalling more than half a million dollars, a Madison telemarketing center plans to expand from  fifty workers to four hundred fifty workers in a matter of months.

SPi Global representative Mark Belcher says the needs of Fortune 200 client Dish Network, and an expected floral industry client dictated the company's establishment of its first U.S. call center operation in Madison. "We needed to target an area that possessed a strong, talent pool, based on the needs of our client, and that's really sales skill and education," Belcher says.

Most of the call center portion of SPi Global's business is located in the Phillipines, and with other locations in China and Vietnam.

Belcher says the employee compensation structure of the Madison operation is superior to the off-shore locations.

A $198,000 state department of workforce development Wisconsin Fast Forward Grant will support the training of the worker influx. DWD Secretary Reggie Newson says the hiring and training represent "...a pathway to the middle class" for those involved.

Belcher says hourly salary and commission total approximately $30,000 for the average worker at the Madison facility. Belcher says all almost jobs will be full-time, with benefits such as health insurance and paid vacation.

Terance Reasby of Sun Prairie says he has a background in sales, but his hire at this east side call center provides him with financial security and new goals.

"I love the challenge every day of getting customers information," Reasby says. "It's a new career field, and I love it."

SPi Global is receiving $375,000 in state tax credits. Wisconsin Economic Development Corporation Secretary Reed Hall says the impact of SPi Global's job growth goes beyond its employees, with the company planning to invest $1.5 million in its east side Madison facility and property.

State officials say the grants to the telemarketing firm are contingent on the company meeting its hiring projections.


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