Lands' End hires new Senior Vice President - WKOW 27: Madison, WI Breaking News, Weather and Sports

Lands' End hires new Senior Vice President

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DODGEVILLE (WKOW) -- Lands' End announced Thursday morning the company has hired Steven Rado as its new Senior Vice President and Chief Marketing Officer.
 
He'll lead oversight of Lands' End strategic development, direction, and implementation of all marketing activities.

Rado most recently worked as Senior Vice President of Marketing and Customer Strategy for Office Depot, and prior to that served as Vice President of Marketing for Victoria's Secret Direct.


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